SSL stands for “Secure Sockets Layer”. It’s the encrypted link that exists between a web server and a browser. This link is the best way to ensure all data passed to a website is encrypted and private.
Do you need an SSL even if you don’t accept payment information online? Yes. Here’s why:
SEO – Google has admitted that SSL certificates are ranking factors that their bots consider when reading your site. If your site has an SSL certificate, you have a much better chance of ranking higher than your competitors in the search engines and eliminating the risk of getting a penalty in the future for having an insecure site.
TRUST – When your website visitors see the exclamation mark next to your URL, they know that your website is not encrypted. This warning makes your business automatically appear smaller, less professional, and most importantly, it lets your visitors know that their form submission data is not safe or secure.
WARNINGS – If your website visitors are using Chrome (which chances are, they are), having an insecure website puts you at risk for sending them warnings from Chrome, alerting your visitors to be careful because your site might be dangerous before they even view your site for the first time.
The first step in getting an SSL for your website is understanding which kind of SSL certificate your website needs. Search Engine Journal provides a helpful guide to help you get started here.
Want help discovering other opportunities to increase website traffic on your website? A free website audit is a good starting point. You can take the data uncovered in your free and send it to your marketing team or connect with us if you have any questions.