Before answering “what are the best LinkedIn marketing hacks” one must ask what does growth hacking LinkedIn even mean?
According to OptinMonster “Growth hacking is an umbrella term for strategies focused solely on growth. It is usually used in relation to early-stage startups who need massive growth in a short time on small budgets. The goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible. The term “growth hacking” was coined by Sean Ellis, founder and CEO of GrowthHackers, in 2010.”
A report from LinkedIn says that 93% of B2B marketers think that the platform is an excellent place to gather leads. On the other hand, about 64% of corporate website visits come from LinkedIn which makes it a lead generation magnet.
So how do LinkedIn Marketing hacks work?
The answer is different for everyone, but I’ve created these tips that can help almost any LinkedIn growth hacker achieve their goals. Whether you would like more sales, more impressions, more rapport, more connections, or more job opportunities, I think you’ll find these tips helpful.
1. Stop sharing articles.
When you have finished creating a LinkedIn article, publish it without sharing it. Then, create a post about why you created the article, and who you think can benefit from it. If you wrote a helpful article, this will increase the likelihood that it will go viral.
2. Look at your most successful business-related posts on other social media platforms like Facebook, Twitter, and Instagram. Rewrite these posts for LinkedIn for a higher likelihood of good engagement.
3. Whenever you get a spam message from someone on LinkedIn, don‘t ignore it. Instead, you can thank them and ask them to share your last article. After all, it‘s difficult to be pushy to someone who is pushy to you!
4. Put yourself in the shoes of your audience, and post articles that almost anyone would like. This ensures that you‘re not too nichy, salesy, or irrelevant.
5. Make sure almost every post that you share on LinkedIn contains a question to increase your engagement.
6. Don‘t focus too much on your company page. Instead, put most of your focus on the faces of your brand. People are much more likely to engage with other people than they are to engage with your brand page.
7. Never sell on LinkedIn to increase your sales. “Always be helping” is the new “always be selling.” No one cares what you can sell, they care about what you can do for them. Your first message should never ever be an attempt to schedule a meeting or sell something. Instead, you should send a simple introduction and explain what you do if they know of anyone else who might be interested. Then, you can share helpful articles. You wouldn‘t skip the rapport building in real-world sales, and you shouldn‘t skip it online either.
8. Embed a Calendly code on your website, and add the link to your LinkedIn profile. This can help increase your website traffic (which is great for SEO), increases the time spent on your website, and improves your sales meeting quotas.
9. Choose a high-quality photo of yourself as your featured profile picture. If you do not have one, it’s worth it to get a professional headshot done. This is your first impression, and it’s important that you‘re taken seriously.
10. Have your design team create a LinkedIn banner that quickly explains what your company does. Social users have the attention span of goldfish. It’s important to create a branded banner that describes what your company does quickly and simply. Like Albert Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.”
11. If you‘re not looking for a job, don‘t explain your experience in your LinkedIn headline. Instead, explain what your brand does and what it has to offer to LinkedIn users.
12. Avoid buzzwords. No one takes social media ninjas seriously.
13. Share your articles on other social media outlets, and share your LinkedIn account on your business cards, bios, and other links.
14. Add a link to read more articles to the bottom of each article, and link it to your blog for better SEO.
15. You are allowed 15 free group messages per month — use them!
16. Don’t share articles or content just for the sake of sharing or gaining engagement. Well thought out content will help you stand out against your competitors, and establishes better brand credibility.
17. Posts with images and videos get twice as much engagement.
18. Create and post actionable content because there are more than 100,000 articles published on LinkedIn on a weekly basis. Keep in mind that using action words will help build curiosity in your content. Have a few relative questions for your readers that will get their attention, while directing them to read more of your content by adding a link at the bottom of your post.
LinkedIn currently has over 562 million users and 154 million of those users are within the United States. Keep in mind that it’s all about growing relevant connections. 260 million LinkedIn users are logging in each month, and of 87 million Millenial users, 11 million are in decision-making positions. Focusing on helping your connections instead of selling them is the key to establishing a lasting footprint.