If you have a website without keywords, your website most likely isn’t making you money. You’re probably getting leads elsewhere and sending them to your website. Some businesses like this strategy, and are uncomfortable with the idea of getting new leads from their website. Most businesses, however, are driven by getting better, scaling growth, and helping more people or businesses. If you’re driven by a “best today, better tomorrow” mentality, you’ll want to add keywords to your website so that searchers in search engines like Google can easily find you.
Google Adwords Keyword Planner is a great free tool that you can use to get started. After setting up a free Google Adwords account, you can use this tool to find the search volume for specific keywords. This is a valuable tool for both organic and paid search engine marketing. Rather than competing over keywords that similar companies might be using, like “St Augustine plumbers”, you can find valuable search engine data that could potentially find that more searchers in your area are looking for “help fixing a leaky toilet”. Google Adwords Keyword Planner provides the opportunity for businesses to work smarter, without blindly throwing the wrong keywords or competing for worthless keywords on their websites.
In addition, using the AMZ Keyword Extensions plugin will help you receive keyword suggestions on a website that you can use to help you begin your keyword research process.
If you don’t want to use Google Adwords Keyword Planner and enjoy using spreadsheets, you can utilize the Search Analytics for Sheets add on for Google Sheets.
These tools will help you increase website traffic, but don’t necessarily guarantee conversions on your website. Even after optimizing your website’s keywords, you’ll want to make sure your website is properly set up for conversions. You can view the anatomy of the perfect landing page for conversions by clicking here.