More and more websites have been receiving notices, fines, and complaints for various legal concerns. No matter how big or small your company is, it’s important to understand the legal requirements of your website to avoid legal ramifications. Keep in mind that we are marketers and not attorneys. These are tips to help improve the stability of your website against potential issues, and do not constitute as legal advice.
Make sure images, videos, and content do not break copyright laws.
If you have images on your website that have not been paid for, you can assume that they are protected by copyright. This means that sooner or later you can reasonably expect to receive a copyright infringement email requiring often-times to pay $500 or more for each image that is protected by copyright. To avoid receiving copyright infringement notices, we recommend purchasing images or videos for the correct planned usage.
Be careful about the content that you allow your employees to post to your website and double-check to ensure that they are purchased or not protected by copyright.
Copyright also applies to your website’s copy. Sometimes niche-based marketing agencies or marketers will duplicate website copy from one site to another. Check your website’s content to ensure this is not the case on your website.
If you collect payment on your site, certain state laws require the correct terms and conditions on your site to protect buyers.
Make sure that you specify the choice of law and jurisdiction of where you are based to shift potential cases to your own legal system, instead of potential foreign legal systems.
More and more websites are receiving notices for not being accessible.
Click here to read more about how to ensure you set up the necessary alt text and legibility requirements for universal accessibility compliance.
Additionally, if you accept payments on your website or collect data make sure you have an SSL certificate set up.
Click here to view our previous post about SSL certificates.