Content is a powerful strategic method to increase website traffic. It should be a significant factor in every inbound marketing strategy. Creating the right content helps you generate leads, initiate trust with your audiences, and eventually increase your website’s traffic.
Content marketing creates quality and value and forms a solid foundation for effective marketing strategies. There’s usually room for improvement, even when content seems to produce good results.
Now the question you first need to ask yourself is: How do you get traffic from content marketing?
First, you should understand that content should act as a KPI (key performance indicator) when analyzing the overall marketing effort. In order to determine which of your content is working, it’s important to enhance the overall social media strategy. Its main purpose is to lead audiences to content that creates an increase in website traffic.
What is Content Marketing?
Content marketing focuses on writing, publishing, distributing, and promoting relevant and customer-focused content for audiences to address their needs and help them find content online. A strategic approach to digital marketing is comprised of social media posts, blogs, emails, landing pages, website product or service pages, eBooks, white papers, and more.
Here are 5 effective content marketing strategies to increase your website traffic
1. Know your audience to determine the kind of content they need
One way to get to know an audience is by making a survey. Information can be gathered about them by asking them to subscribe to your mailing list. An email campaign can ask how likely an audience is to refer products and services, and it can include questions to create recommendations for improvement.
For digital marketing websites, for example, a question can include the number one challenge that brands face. This information can be utilized to determine the direction that content should go, and products and services that are relevant for an audience.
2. Create a content calendar
Creating a marketing content calendar is a smart strategy for most brands. By sharing resources, both internal teams and external clients or customers can view information relevant to them. A good content marketing calendar provides the framework for creating a relevant and targeted copy.
Creating content marketing calendars helps produce content with consistency that will help support marketing plans, and share goals that lead to overall brand success.
3. Use relevant keywords
The use of relevant keywords is one of the effective foundations for any high-ranking website. Relevant keywords also help create searchable content. By ensuring content is built with keywords that are relevant to your business or audience, it becomes easier to stand out as a brand.
Relevant keywords also provide effective link building opportunities for websites. According to OkDork, content that focuses on providing meaningful, worthwhile, and lengthy information on a topic is more likely to be read and shared by an audience.
Keep in mind that building effective links increases the relevancy and searchability of websites by creating powerful “link juice” and proving to search engines that a link network is present on your site. Of course, make sure that links are created in optimal locations and adhere to white hat SEO guidelines.
Consistency in content creates engaged audiences. This doesn’t just mean publishing regularly, it is also important to maintain consistent quality, tone, and voice to your content.
4. Create a catchy headline
The first that your audience sees on shared posts is a headline — creating a reason to keep your headline as catchy as possible to encourage audiences to click and share posts.
Even for the best blog posts on the internet, an ineffective headline doesn’t help increase website traffic. It is highly suggested to spend time creating headlines that would keep audiences interested.
Headlines will always be shown on various social media platforms and search engines too, and people will only click on a headline if it sparks their level of interest.
5. Create content that is easy to read
According to Inc., 81% of audiences skim through the content they view on a website, and most do not actually read all of it.
There are three ways to optimize content to make it easy-to-read and prevent people from leaving a website because they are having a difficult time absorbing information.
Firstly, it’s essential to add images, use bulleted lists, and use brief and concise paragraphs and sentences — This will make your copy content-friendly and easy-to-read. This will also help decrease a website’s bounce rate and encourages audiences to come back for more.
Your content doesn’t just increase your website’s traffic, it also builds your image, brand, and gains your customers’ trust. Content helps target the right people effectively with the right message and campaign. Sending the right message generates audience engagement.
Starting your own blog, working to ensure it meets your goals, and increasing website traffic can be a challenge. However, these effective content marketing strategies will help create outstanding results.
Creating killer content provides websites with a higher likelihood of success in increasing traffic. It is important to create clear content that will guide an overall strategy.
Keep in mind that creating an excellent content marketing strategy is not an overnight success. It takes time to plan, execute, and eventually, hard work and effort will pay off.