Content is a powerful strategic method to increase website traffic. It should be a significant factor in every inbound marketing strategy. Creating the right content helps you generate leads, initiate trust with your audiences, and eventually increase your website’s traffic.
Email marketing is considered the most effective marketing channel in terms of ROI, with a return of $44 for every $1 spent. Did you know that there are over 144 billion emails sent on a daily basis? Employees spend 28% of their time checking their inboxes. One report from Statista says email ad spend is predicted to hit $350 million this year and according to Hubspot, approximately 93% of B2B marketers use email marketing to share content with readers. This makes email marketing the number one channel for business communication.
Social media is considered to be visually-led which leads to the success of platforms such as Instagram and Pinterest. Humans are visual beings by nature and there are hundreds of neurons inside the brain focused on visually processing an image, made up of about 30% of the entire cortex.
Successful websites and businesses keep their audiences coming back for more. According to Entrepreneur, between 70% to 96% of a website visitors will never return to the website once they’re done browsing through the initial pages. Keep in mind that one of the main purposes of a brand’s website is to attract, engage, and convert new visitors to customers.
Instagram and Pinterest are two of the most visual-centric social media platforms used by numerous brands today. This is because the human brain processes visual data 60,000 times faster compared to texts, and about 90 percent of information transmitted to the brain is visual.
SEO (Search Engine Optimization) has a pivotal role to a successful digital marketing project and image optimization is one of the key factors to keep in mind when you’re optimizing a website.
Facebook Live was launched in April of 2016 as a live video streaming feature that allows users to broadcast from their mobile devices to their news feed. This paved the way for an opportunity to let users engage with their audiences in real-time. Nowadays, Facebook Live is popular for most businesses and has […]
“Growth hacking is an umbrella term for strategies focused solely on growth. It is usually used in relation to early-stage startups who need massive growth in a short time on small budgets. The goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible. The term “growth hacking” was coined by Sean Ellis, founder and CEO of GrowthHackers, in 2010.”
How to Find Instagram Influencers As with most aspects of marketing, social media is more like an equation or a science experiment than anything else. Finding influencers on Instagram is no different. It’s important to follow an equation in order to increase your likelihood of Instagram success – and exceeding your goals! Value percentages more […]
Have you ever entered a store of coffeeshop, and connected to their WiFi? SuperFi is revolutionizing this process for retail chains and restaurants by transforming WiFi into an agile marketing tool. In order to access WiFi, customers must first view a promotional page, provide their email address to enroll in a targeted email list, […]
More and more websites have been receiving notices, fines, and complaints for various legal concerns. No matter how big or small your company is, it’s important to understand the legal requirements of your website to avoid legal ramifications. Keep in mind that we are marketers and not attorneys. These are tips to help improve the […]
If you’re just using your website as a business card or have never been able to figure out how to generate revenue from it, this article is for you. Here are the top 10 ways that you can increase your website conversions and differentiate yourself from competitors. Make it simple. Take a look at your website […]
If you have a website without keywords, your website most likely isn’t making you money. You’re probably getting leads elsewhere and sending them to your website. Some businesses like this strategy, and are uncomfortable with the idea of getting new leads from their website. Most businesses, however, are driven by getting better, scaling growth, and […]
SSL stands for “Secure Sockets Layer”. It’s the encrypted link that exists between a web server and a browser. This link is the best way to ensure all data passed to a website is encrypted and private. Do you need an SSL even if you don’t accept payment information online? Yes. Here’s why: SEO – Google […]
Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’. – Jeff Richards When you’re revamping your marketing, it can be difficult to tell where to start. What should you be posting to social media? Should you improve your website? What comes first? The first step isn’t a social post or a website […]
“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” -@charleneli With other social platforms like Houzz, LinkedIn, and Facebook, many construction companies aren’t even thinking about using Twitter. There are over 67 million Twitter users in the United States and most users expect to see construction brands on the platform. However, larger construction brands are […]
Too often, businesses try to choose either search engine optimization or pay per click marketing. In reality, using both forms of marketing in conjunction with each other is the best way to create a strategy that surpasses your competitors. After doing the research into the best keywords to use on your page (we recommend www.semrush.com as a […]