How to Find Instagram Influencers
As with most aspects of marketing, social media is more like an equation or a science experiment than anything else. Finding influencers on Instagram is no different. It’s important to follow an equation in order to increase your likelihood of Instagram success – and exceeding your goals!
- Value percentages more than amounts.
You can download Chrome Extension tools that will provide analytics for each post so you can get help deciding the best Instagram influencers to target. For example, if an influencer has 100k followers but a 2% engagement rate on each post, you might want to think twice about working with them. Especially since most influencers charge based on their follower amounts and not based on their engagement rates. A good analytics tool that we like is Instagram Analytics by WeFind, which can be found in the Chrome Extension web store.
- Look at the locations of the influencer’s followers.
You’ll want to make sure that the followers are located in your target area. Otherwise, you could be reaching the wrong audience. An expensive mistake!
- Make sure the influencer’s brand identity matches your brand.
Make sure that the influencer’s brand identity compliments your own brand identity for optimal results. The same Instagram users who like your images will also like yours.
- Set your goals before you get started.
Believe it or not, most brands skip this step before beginning their implementation. Some examples of clear goals include:
– Increase email subscribers by 25%
– Increase revenue by 10% with tracked links
– Increase followers by 50%
- Figure out your incentives.
What will you offer your influencer? Free products? A payout? Figure this out before reaching out to influencers.
These 5 ideas are a good starting point to keep you on the right track to achieve significant results. Abiding by these rules will help you stand out from your competitors, and create a good Instagram strategy that works.