If you’re just using your website as a business card or have never been able to figure out how to generate revenue from it, this article is for you. Here are the top 10 ways that you can increase your website conversions and differentiate yourself from competitors.
Make it simple. Take a look at your website objectively. If you were a website visitor, would you be able to tell what you do and why someone should work with you instead of someone else? It’s imperative that your website visitors can see this information before they scroll – because you have to give them a reason to scroll to begin with!
Make sure your website design isn’t too busy. It should be very clear to your website visitor what they should be reading and doing. If they get confused about what to click on or where to go, they will most likely leave.
Make sure there is a clear call to action with a place for your website visitor to click on.
Make sure your website visitors can tell what makes you different. This can be explained in either the design of your site, your copy, or even better… both!
Explain what you do simply. As Albert Einstein once said, “if you can’t easily explain it to a 6-year old, you really don’t understand it yourself.
Don’t add too many menu options. If you have a lot of pages, include these strategically in drop down menus.
Include keywords in your website. Make sure that you embed keywords in your image alt text and in your header text. Put yourself in your website visitors shoes. Don’t think about what you would search for, think about what they would search for. Keyword tools like app.kwfinder.com can help out a lot, if you would like to see how many people are searching for keywords relevant to your brand. The more you incorporate keywords based on what your ideal traffic is searching for, the more your website visitors are going to feel like you understand them and what they are looking for.
Make sure your website loads in 5 seconds or less. Not only is this good for SEO, but if your website loads slowly, you’re probably losing a lot of traffic.
Make sure the text on your website is easy to read.
Make sure “contact” is always your last menu item in your main menu. Your website visitors expect your contact area to be here, and if it’s not you can throw them off and reduce your conversion rates.
We hope you found these tips useful. Here are a few of our favorite examples clear strategic homepage design. What is the best website design work you’ve ever seen? Share it below!